SCHOOL OF MEDIA AND COMMUNICATION
FOUNDATION IN DIPLOMA
HIGHER DIPLOMA
DEGREE
1. FOUNDATION IN DIPLOMA
1.1 – Foundation Diploma in:
Science | Technology | Engineering | Mathematics | Art – Business
COURSE CONTENT
-
- Academic & Research Writing Skills
- Effective Communication and Presentation Skills
- Capstone Project
- Marketing, Advertising & Promotions
- Principles and Practices of Management
2. HIGHER DIPLOMA
2.1 – Higher Diploma in Mass Communications
COURSE CONTENT
-
- Structure and Professional Practice of Print Media
- Media Ethics and Law
- Advertising: Strategic Planning & Management
- Structure and Professional Practice of Broadcast Media
- Mass Media Research
- Public Relatons: Strategic Planning & Management
- Graduation Project
3. DEGREE
3.1 – Bachelor of Arts (Hons) Broadcast Media Production (Top-up)
COURSE CONTENT
| YEAR 2 |
YEAR 3 |
| Human Resource Development |
Business Research Project |
| Contemporary Employment Relations |
People Resourcing |
| Employ ability, Research And Professional Development |
Strategic and Comparative Human Resource
Management |
| Human Resource for the Professional |
Cross Cultural Awareness For Business |
| Developing Individual and Team Creativity |
Managing Equality And Diversity At Work |
| Responsible Business Management And Sustainability |
|
3.2 – Bachelor of Arts (Hons) Media and Digital Practice (Top-Up)
COURSE CONTENT
| YEAR 2 |
YEAR 3 |
| Managing Entrepreneurship, Innovation & Creativity |
Strategic Management |
| Management Accounting for Business |
Developing the Reflexive Practitioner |
| Personal and Professional Development |
Global Entrepreneurship and Innovation |
| Management Thought and Practice |
Strategic Corporate Finance |
| Quality Management for Organisational Excellence |
Managing and Leading Change |
| Business Ethics, Responsibility and Sustainability |
|
3.3 – Bachelor of Arts (Hons) Media, Culture and Communication
COURSE CONTENT
| YEAR 1 |
YEAR 2 |
| Introduction to Media and Cultural Studies |
Media Studies 1 |
| Media Histories |
Cultural Theory and Popular Culture 1 |
| Introduction to Digital Media Cultures |
Video Documentary Production |
| The Making of Popular Culture |
Practical PR, Strategy & Theory |
| Introduction to PR Theory and Practice 1 |
Digital Fictional Film 2 |
| Digital Fictional Film 1 |
Developing Your Media Career |
| YEAR 3 |
| Media Studies 2 |
| Media Project |
| Cultural Theory and Popular Culture 2 |
| Advance Public Relations |
| Media Ethics |
